V EDITION AWARD BBS
The capitalist system is under siege. In recent years business has been criticized as a major cause of social, environmental, and economic problems. Shared value could reshape capitalism and its relationship to society, it could also drive the next wave of innovation and productivity growth in the global economy.
Corporate Social responsibility is a new way to achieve economic success, drive a new business opportunities and create a source and untapped profit.
The aim of BBS is to reward brands and companies that invest in CSR: making sustainability a business asset.
In 2017 bbs rewarded companies: Florim, Gruppo Acque, CirFood, P&G,Whirlpool, Banca Mediolanum, Piaggio, Prysmian e Salvatore Ferragamo .