GrandPrix Brand Identity rewards the best projects of brand identity and strategic design from the structural perspective of visual communication.
Constantly seeking renewal, the Award presents itself to operators and brands as the most valuable and sensitive barometer of the effervescence of Italian creativity.
The Award is open to Italian and international agencies involved in the field of strategic design and branding. The aim is to grant an international qualitative level to the awards given from a visual communication perspective.
Goals: increasing the relevance of visual communication in investing companies\’ marketing mix, creating an international showcase of the best International branding projects, widening and stimulating the market, offering new creative inspirations, contributing to the discovery and the highlighting of new talents, giving interested companies one more tool to choose the right agency.
A Jury composed of distinguished personalities and marketing directors both experts in the visual communication fields will select the award-winning projects for each category. The Winner will then be selected from all projects that have won in each category.
Once again the Award confirmed the important partnership with EPDA, the european brand & packaging association.
During the award ceremony, all winning projects will be put on display.
ART AND COMMUNICATION CULTURES AWARD
The aim of this initiative is to identify and give recognition to a person of high standing and rank in the art and communications fields who stand out in exploring and going through the mutual incursions of these two areas of creativity.
The precious statuette designed for the GrandPrix by Hidetoshi Nagasawa, well-known and accomplished contemporary Japanese sculptor and architect.
The artist is known by the general public for taking part in various editions of the Venice Biennale and in the 9th edition of Documenta, the most important exhibition of contemporary art worldwide.